With the launch of the 2015 Sienna, Toyota is focusing on the needs and wants of Dads and appealing to them via the Swagger Wagon campaign. For this reveal, they partnered with three of the Internet’s most imaginative parents who feature the new Sienna in their videos:
- Daniel Hashimoto, a DreamWorks animator now famous for his Action Movie Kid series
- Matthew Clarke of Convos with My 2-Year-Old
- The Vine-famous Eh Bee Family
This first video features Daniel Hashimoto and his Action Movie Kid.
Background information from the Toyota website:
The New 2015 Sienna
Sienna gets more swagger for 2015, with upgraded tech and sophisticated style. The new driver-focused dash features an available 7-in. touch-screen and easy-access controls to help you more easily manage it all. A retuned ride adds more comfort and control, and the redesigned interior—with available soft-touch materials with contrast stitching—is ready for a day of go-karting or a night on the town. Let’s go places.
Want to see some other great dad commercials? Check out 4 Commercials That Make Dads Look Good.